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MyTheresa

Copywriting
 

Underneath Rita Ora's unparalleled voice and fierce sense of style resides an independent, fearless spirit making her the ideal face of ESCADA's newest Heart Bag campaign.
 

To mark the exciting new partnership with Rita, a comprehensive editorial and content strategy was crafted. The overall goal was to extend the celebration beyond a typical spokesperson partnership, providing a more in-depth look at the collaboration and highlighting Rita's creative contribution. This strategy focused on three rollouts:
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Shopper's Drug Mart

Copywriting
 

Underneath Rita Ora's unparalleled voice and fierce sense of style resides an independent, fearless spirit making her the ideal face of ESCADA's newest Heart Bag campaign.
 

To mark the exciting new partnership with Rita, a comprehensive editorial and content strategy was crafted. The overall goal was to extend the celebration beyond a typical spokesperson partnership, bueaty boutique, through Toronto Star/ The Kit - best friend, magazine style tone of voicea
-over50 campagins
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BEST SECRET

Copywriting
 

Europe's leading off-price retailer, Berlin-based? Underneath Rita Ora's unparalleled voice and fierce sense of style resides an independent, fearless spirit making her the ideal face of ESCADA's newest Heart Bag campaign.
 

To mark the exciting new partnership with Rita, a comprehensive editorial and content strategy was crafted. The overall goal was to extend the celebration beyond a typical spokesperson partnership, bueaty boutique, through Toronto Star/ The Kit - best friend, magazine style tone of voicea
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