Luxury | Fashion | Beauty | Retail
ESCADA
For two years, I partnered with Escada on all facets of their copy needs: lookbooks, microsites, web copy, newsletters, press materials and major events including a new creative director, their return to Paris and New York Fashion Week and a partnership with singer Rita Ora.
Samples include:
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SHOPPERS DRUG MART
In collaboration with The Kit, I worked on 50+ campaigns for Shoppers Drug Mart’s Beauty Boutique, writing newsletters, blog content and CRM copy in an established, magazine-inspired brand voice.
Samples include:
BESTSECRET
BESTSECRET, Europe’s members-only destination for premium and designer fashion, trusted me to bring its curated offering to life through trend reports, editorial storytelling and blog content, writing for a platform spanning 3,000+ designer brands and more than one million products.
MYTHERESA
At Mytheresa, I wrote the master English copy for a high-volume schedule of homepage content, exclusive collections and launches, newsletters, social media campaigns, SMS and video scripts. The work spanned 360° campaigns for some of the world’s most coveted luxury brands, translating each collaboration into a distinct story and voice across every customer touchpoint.
299K active customers · €304M in sales · 200+ luxury brands