A Senior Fashion Communications
& Content Strategist
Tech Skills
Adobe Illustrator · Adobe InDesign · Adobe Photoshop · CSS · HTML · WordPress · CMS · Google Analytics · Microsoft Office Pack · Mac/iOS · Windows
Education
Master of Science in Luxury Business & Fashion Sup De Luxe/EDC Paris Business School (une Chaire Cartier)
Bachelor of Administrative & Commercial Studies University of Western Ontario
Experience
Communication & Content Consultant:
10+ years shaping the fashion and beauty content for premium publications (print & digital) and executing targeted content strategies for luxury e-commerce platforms, boosting conversion rates and engagement
Founder of Sustainable Concept Store
Conceptualized, launched and managed an upscale sustainable and ethical fashion, beauty and lifestyle boutique in Hanoi, Vietnam. Achieved sell-through rates of 90% to 95% with an eponymous product line. Brokered the successful sale of the business in 2023, solidifying its enduring status as one of the city's cherished boutiques.
Digital Content Manager at MyTheresa
Conceptualized, project managed and executed 360° campaigns and content strategies for the luxury e-commerce site, resulting in increased sales and customer engagement. Plus created content for exclusive partnerships with renowned suppliers, driving brand visibility and growth.
Editor-At-Large at Sur La Terre Arabia
Directed the successful repositioning and relaunch of a luxury fashion magazine in the Gulf region, securing exclusive interviews with designers, CEOs and celebrities while creating and managing editorial content including fashion and beauty shoots.
Fashion & Beauty Editor at Hello! Canada
Led luxury fashion and beauty content while driving a strategy to increase advertising revenue and reduce editorial expenses. Managed a team of writers and fostered relationships with key PR teams to secure exclusive interviews.
Certificates
Fashion & Sustainability Kering/London College of Fashion (2024)
Inside LVMH LVMH, Paris (2023)
Web/Coding: HTML & CSS Ryerson University, Toronto (2011)
Retail Buying I & II George Brown College, Toronto (2007)